Cheap High Street Hair Care Products a False Economy?

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by Jennifer Summers

Great looking hair that is really healthy and clean makes you feel better about yourself and makes you look healthier and cleaner to other people. Keeping your hair looking this way is important, and using good quality hair products such as shampoo and conditioner is vital. But when it’s time to buy your hair care products, how do you know which are the best ones to use?

Cheap hair products available from the average high street store might appear to be better value for money because of their lower cost, while professional salon hair care products often appear to be pricier, with the average salon hair products priced at $20/GBP10, and a similar size cheap hair care product costing $4/GBP2.

On just this kind of price comparison alone, it appears that the cheap high street hair products are the winners as you are getting 5 times as much product for the same cost, or the same amount of product for 1/5 the price of the salon professional hair care products.

When you look more closely at the comparison between the effectiveness and the quality of high street hair products and salon hair products, does the comparison end up in the favour of cheap hair care products, or do the cheaper high street products turn out to be a false economy?

To see if cheaper high street hair products provide more value for money in both the short and long term when compared with professional salon hair care products, we made the decision to test them both to see how each of the hair products compare against one another in a quality test.

We tested a 300ml bottle of shampoo from the high street and a 300ml salon professional shampoo. With the high street product a 50ml application is standard to clean hair where with the professional product a 10ml application was all that was required to clean the hair to the same standard.

The high street hair shampoo, using a 50ml application, provides 6 applications per 300ml bottle (approximately). The professional shampoo, using a 10ml application, provides around 30 applications per 300ml. Hence the high street shampoo worked out at $0.64c/GBP0.32p whilst the professional shampoo came in at $0.66c/GBP0.33p.

Conclusion: although cheap hair care products initially seem a better deal and provide more value, in reality there is virtually no difference in price when it comes to the economics of professional salon hair care products. And? when you include the much higher quality, the greater effectiveness and visual results, and the deeper and more thorough cleansing and conditioning of salon hair care products, buying cheaper high street hair products in favour of salon hair products is a complete false economy.

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