This does seem like a strange question to ask, why are we in love with black gadgets, but it does make you wonder. The majority of people know by now that we are a nation of gadget lovers. Whether your gadget of choice is an iPod, a mobile phone, or a netbook. Everyone has a few gadgets that they take with them everywhere they go and simply can’t live without.
However, when we go to choose a new gadget, why do we always end up with the same colour, black.
This question came to me after I read an article about Nintendo releasing their black version of the Wii in November. Nintendo have said that they expect to see a rise in sales when the black console is released. However, why do they think they’ll get a sales boost just because they released the console in a new colour case. It’s not like their competitors are blowing them out of the water simply because they have black versions of their console. In fact, the Nintendo Wii has actually sold more units, and that’s a white console.
The question about gadget colour can be asked in a number of electronic markets. Just take the phone market as an example. When the recent iPhone was released, the all black version sold out before the version with a white back. You can take any phone off the shelf and more often than not, it will either be available in black, or only in black.
Another market would be the TV market. A few years back, the main colours for TV were black and silver, hell you could even buy blue or pink if you wanted. However, now it’s a real mission to find a TV that doesn’t have a black frame.
Nowadays, the majority of gadgets come in black, from digital photo frames to light alarm clocks. It’s hard to see the main reason why we always opt for black gadgets. Although the black colour hides dirt, it does show dust more. Plus, if a black gadget gets damaged, the marks are more visible than if it was silver or white.
For those of you who don’t like back gadgets, there’s still time to get your gadgets because for the time being, some are still available in other colours. Although this may change in the near future, you can still manage to grab an flying lanterns without it only coming in black. As for the question of why black is so popular, I’ve covered all my ideas, anyone else have an incite?
